Privacy Policy – RichieLight.com
Effective Date: 1st January 2021
Last Updated: 4th August 2025
This Privacy Policy describes how RichieLight.com (the “Site” or “we” or “our”), powered by Pro Yard Technologies, collects, uses, and shares your Personal Information when you visit or make a purchase.
1. Personal Information We Collect
We collect several types of information to deliver and improve our services:
A. Device Information
Examples: Web browser version, IP address, time zone, cookie data, pages/products viewed, search terms, site interaction data.
Purpose: To load the Site accurately and perform analytics to improve the user experience.
Source: Automatically collected via cookies, log files, web beacons, tags, and pixels.
Disclosure: Shared with our processor Shopify.
B. Order Information
Examples: Name, billing/shipping address, payment information (e.g., credit card), email, phone number.
Purpose: To fulfill orders, process payments, manage logistics, issue invoices, confirm orders, screen for fraud, and—if opted-in—send marketing updates.
Source: Collected directly from you.
Disclosure: Shared with Shopify, payment gateways, and logistics providers.
C. Customer Support Information
Examples: Contact details, order details, query content.
Purpose: To resolve support inquiries.
Source: Collected directly from you.
Disclosure: May be shared with authorized customer service partners.
D. Additional Sources
We may collect offline data or receive marketing lists from third parties to improve services or outreach.
2. Minors
The Site is not intended for individuals under the age of 13. We do not knowingly collect data from children. If you believe your child has provided Personal Information, contact us for immediate deletion.
3. Use of Personal Information
We use your Personal Information to:
- Provide and fulfill orders
- Process secure payments
- Offer customer service
- Personalize user experience
- Send marketing communications (if opted-in)
4. Targeted and Behavioural Advertising
We may use your data for targeted ads.
For example:
- We use Google Analytics to understand how customers use the Site. Learn more at: https://policies.google.com/privacy
Opt out here: https://tools.google.com/dlpage/gaoptout
We may use third-party tools that collect information about your browsing and purchases across websites. This may involve cookies or similar technologies.
You can opt out of some advertising services via:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Digital Advertising Alliance: http://optout.aboutads.info/
5. Lawful Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), we process your data under the following legal bases:
- Your consent
- Contractual necessity
- Legal compliance
- Vital interests
- Public interest
- Legitimate interests (which do not override your rights)
6. Data Retention
We retain your Personal Information for as long as necessary to provide you services or until you request its deletion.
7. Automated Decision-Making
We do not use customer data for fully automated decisions with legal or significant effects.
Shopify may use minimal automated tools for fraud prevention, including:
- Temporary denylisting of IP addresses after failed transactions
- Temporary denylisting of credit cards associated with flagged IPs
8. Selling Personal Information (CCPA)
We do not sell Personal Information as defined by the California Consumer Privacy Act (CCPA).
9. Your Rights
A. GDPR (for EEA residents):
- Access your data
- Port your data to another service
- Request correction or deletion
- Object to processing
B. CCPA (for California residents):
- Right to Know
- Right to Delete
- Right to Portability
To exercise any of these rights, contact us at: contact@richielight.com
Shopify processes your data initially in Ireland and may transfer it to Canada and the United States. Learn more about Shopify’s GDPR compliance at: https://www.shopify.com/legal/gdpr
10. Cookies
We use cookies to improve your experience, provide analytics, and deliver relevant advertising.
Cookie Types:
- Functional cookies: Remember preferences
- Performance cookies: Track usage patterns
- Advertising cookies: Show relevant ads
- Social media cookies: Enable content sharing
Key Shopify Cookies:
| Cookie Name | Function |
|---|---|
| _ab, _secure_session_id | Navigation and admin access |
| cart, cart_sig, checkout_token | Shopping and checkout |
| secure_customer_sig, storefront_digest | Customer login |
| _shopify_y, _y, _s | Shopify analytics and session tracking |
Cookie Duration:
Most cookies expire between 30 minutes and 2 years after being downloaded. You can manage or disable cookies through your browser settings. Learn more at: www.allaboutcookies.org
Note: Blocking cookies may affect website functionality.
11. Do Not Track
Our Site does not respond to “Do Not Track” signals due to lack of industry-wide standards.
12. Changes to This Policy
We may revise this Privacy Policy from time to time to reflect changes in law, our practices, or for operational reasons. Please review it regularly.
13. Contact Information
For any questions, concerns, or rights requests:
Email: contact@richielight.com
Postal Address:
Pro Yard Technologies
LGF-28, Ansal Fortune Arcade
Block-K, Sector-18, Noida, UP 201301, India
If you’re not satisfied with our response, you may contact your local data protection authority. In the UK, visit: https://ico.org.uk/make-a-complaint/
